IBL News | New York
OpenAI released yesterday seven videos generated by its new realistic text–and image–to video tool ‘Sora‘ – which remains out of reach to the public.
A select group of filmmakers, visual artists, creative directors, designers, advertising agencies, and musicians who were given access to the ‘Sora’ model showcased examples of their artistic work, along with early thoughts on how they can see this powerful tool fitting into their workflows and businesses. [See below.]
The San Francisco-based research lab said, “We have gained valuable feedback from the creative community, helping us to improve our model.”
“While we have many improvements to make to Sora, we’re already getting a glimpse of how the model can help creatives bring ideas to reality.”
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Shy Kids – “Air Head”
Based in Toronto, Shy Kids is a multimedia production company that utilized Sora for their short film about a balloon man. Walter, who directed Air Head, remarks that “as great as Sora is at generating things that appear real, what excites us is its ability to make things that are totally surreal. A new era of abstract expressionism.”
Paul Trillo, Director
Paul Trillo, a multi-disciplinary artist, writer, and director stated, “Working with Sora is the first time I’ve felt unchained as a filmmaker.” His experimental videos reflect this approach: “Not restricted by time, money, or other people’s permission, I can ideate and experiment in bold and exciting ways.”
Nik Kleverov, Creative Director / Native Foreign
Native Foreign, an Emmy-nominated creative agency from Los Angeles, California, used Sora “to visualize concepts and rapidly iterate on creative for brand partners.” Co-founder Nik Kleverov suggests that budgetary restraints no longer have to entirely shape the narrative of creativity.
August Kamp, Artist/Musician
August Kamp, a musician, researcher, creative activist, and multidisciplinary artist, said, “Sora represents a real turning point for me as an artist whose scope has always been limited by imagination being at odds with means.”
Josephine Miller, Creative Director
Josephine Miller, Co-Founder and Creative Director of London-based Oraar Studio specializing in the design of 3D visuals, augmented reality, and digital fashion, stated, “Sora has opened up the potential to bring to life ideas I’ve had for years, ideas that were previously technically impossible.” “The ability to rapidly conceptualize at such a high level of quality is not only challenging my creative process but also helping me evolve in storytelling. It’s enabling me to translate my imagination with fewer technical constraints.”
Don Allen Stevenson III, Digital AR/XR Artist
Starting his career at DreamWorks Animation, Don Allen III is a multidisciplinary creator, speaker, and consultant who collaborates with major tech and entertainment companies on mixed reality, virtual reality, and AI applications. “For a long time, I’ve been making augmented reality hybrid creatures that I think would be fun combinations in my head. Now I have a much easier way of prototyping the ideas before I fully build out the 3-D characters to place in spatial computers.” Don cites Sora’s “weirdness” as its greatest strength.
Alex Reben, Sculptor/Artist and OpenAI’s Artist In Residence
Alexander Reben is an artist who has spent the last decade creating work that explores the humor and absurdity of human nature in artificial intelligence. “The prospect of transforming video into 3D models intrigued me, as it hinted at propelling the AI system beyond its initial scope.”
