Author: IBL News

IBL News | New York

AI-related ads stole the show at Super Bowl LX, with major players competing to become users’ default assistants, agents, or devices.

Moreover, this wave of commercials featuring spots from Anthropic, OpenAI, Google, Amazon, Meta, startups, and even an AI-generated vodka spot showed that AI’s mainstream presence is growing.

• Anthropic made its Super Bowl debut with a viral campaign against AI ads. The launch sparked a feud with OpenAI and its CEO, Sam Altman, last week.
• Vodka brand SVEDKA ran what it called the first primarily AI-generated Super Bowl ad, reviving its robotic mascot with AI-trained dance moves.
• Meta showcased “athletic intelligence” via its AI glasses, while Amazon pushed the new Alexa+, and Google highlighted Gemini and Nano Banana.

• Other AI-related spots included Base44, Genspark, Ramp, Rippling, Wix, and Arlist.

In other words, the Super Bowl ad business became a battlefield for consumer AI attention.

• Techcrunch: From Svedka to Anthropic, brands make bold plays with AI in Super Bowl ads

IBL News | New York

Anthropic upgraded its smartest model, enabling it to sustain agentic tasks for longer, operate across larger databases, and feature better code review and debugging to catch its own mistakes.

This is Anthropic’s first Opus-class model, Opus 4.6, which features a 1-million-token context window in beta, meaning the system can recall more information per user session.

However, its most notable addition is the inclusion of “agent teams” in Claude Code. It means thatusers can now assemble agent teams to work on tasks together.

Claude Opus 4.6 is available on claude.ai, the API, and all major cloud platforms. For developers, pricing through the Claude API remains the same at $5/$25 per million tokens.

Opus 4.6 can apply its improved abilities to running financial analyses, conducting research, and creating and using documents, spreadsheets, and presentations.

Within Cowork, where Claude can multitask autonomously, Opus 4.6 can leverage all these skills.

“The model’s performance is state-of-the-art on several evaluations,” according to the

Anthropic made substantial upgrades to Claude in Excel and released a research preview of Claude integrated in PowerPoint as an accessible side panel.

It means the presentation can be crafted in PowerPoint with direct help from Claude.