IBL News | New York
AI-related ads stole the show at Super Bowl LX, with major players competing to become users’ default assistants, agents, or devices.
Moreover, this wave of commercials featuring spots from Anthropic, OpenAI, Google, Amazon, Meta, startups, and even an AI-generated vodka spot showed that AI’s mainstream presence is growing.
- Anthropic made its Super Bowl debut with a viral campaign against AI ads. The launch sparked a feud with OpenAI and its CEO, Sam Altman, last week.
- Vodka brand SVEDKA ran what it called the first primarily AI-generated Super Bowl ad, reviving its robotic mascot with AI-trained dance moves.
- Meta showcased “athletic intelligence” via its AI glasses, while Amazon pushed the new Alexa+, and Google highlighted Gemini and Nano Banana.
- Other AI-related spots included Base44, Genspark, Ramp, Rippling, Wix, and Arlist.
In other words, the Super Bowl ad business became a battlefield for consumer AI attention.
• Techcrunch: From Svedka to Anthropic, brands make bold plays with AI in Super Bowl ads