Author: IBL News

IBL News | New York

The Stockholm-based, three-year-old company Lovable crossed the $400 million annual revenue mark in February, with only 146 full-time employees. In less than one year, it became a unicorn, and now its valuation is $6.6 billion.

According to its CEO, Anton Osika, over half of Fortune 500 companies are using Lovable to “supercharge creativity.” The company offers a range of security-related features to persuade businesses to use it for more than just prototyping.

This vibe-coding start-up, alongside Cursor, Replit, Mercor, and others, allows users to create websites and apps with prompts.

Research firm Gartner predicts that a new wave of unicorns will emerge by 2030 with $2 million ARR per employee. At $2.77 million in ARR per employee, Lovable has already surpassed that number.

Lovable’s most recent user spike was tied to a specific promotion — Lovable’s SheBuilds initiative for International Women’s Day on March 8, when the whole platform was free for one day.

This week, Lovable launched a brand campaign, “Earworm,” on social platforms, YouTube, and connected TV. The film follows a woman who can’t rid herself of a song — performed by Swedish band Boko Yout — until she finally opens Lovable and builds it into a working app.